Experimental artist and entrepreneurial brainiac Lincoln Schatz explains how working with corporations can lead to great creative freedom that working with galleries. Schatz also makes a case for how the art world has yet to catch up with today's artists.
“We’re all small business owners, and as a small business owner you’ve got to hustle, you’ve got to look for those opportunities. I think that the former model that used to exist, which I refer to as the fairy tale—that, you know, the gallery provides, the gallery takes care [of everything]—I just don’t buy that.”
Lincoln Schatz is an interdisciplinary contemporary artist based in Chicago, where he lives, works, and hosts conversations at The Arts Club. Born in 1963, Schatz graduated from Bennington College with a Bachelor of Arts. In 1986-1987 he received a CORE fellowship to the Glassell School of Art at the Museum of Fine Arts in Houston. Schatz eventually turned from a sculptural practice to one that integrates video, performance, architecture, and new media technology. He is especially known for CUBE (2008), a series of video portraits commissioned by Hearst Corporation for the 75th anniversary of Esquire magazine and THE NETWORK (2012), a new media portraits of influential individuals in Washington D.C. Both projects belong to the collection of the National Portrait Gallery. Schatz has also had work commissioned by Qualcomm Corporate Headquarters in San Diego, Spertus Institute of Jewish Studies in Chicago, and the major Shanghai art collector Pearl Lam. Schartz is also a creative consultant for a number of corporations.