Print publisher and Pace Prints owner Dick Solomon discusses the world of print publishing and addresses the tricky issues of original prints verses artwork reproductions, editions, pricing, and various print technologies.
“The most important thing is it gets your image out. The way we try to sell it is we really think of ourselves as educators. We think that we’re educating a public visually and bringing them into the world of art collecting. Today, where the unique work is so expensive... prints are an interesting way of doing that.”
Dick Solomon is the president of Pace Prints, a New York-based publisher of contemporary fine art prints and a gallery exhibiting and selling contemporary prints from the 1960s to the present. Pace Prints has collaborated with over 125 artists since 1968 to create print editions, including Agnes Martin, Jim Dine, Chuck Close, David Hockney, and Shepard Fairey. Affiliated galleries are Pace Master Prints, specializing in late 19th century to mid-20th century prints, and Pace Primitive, specializing in traditional African, Oceanic, and Asian art.