As websites are the cornerstone for an artist’s online presence, Born explains how to create a clean, professional site that can be managed without a web developer using free, user-friendly platforms.
“If you want an active, dynamic site with a lot of new content all the time, and is tied in with Twitter and Facebook, use Wordpress. You just hit a couple buttons and it's installed. Say someone wants ECommerce on their site. In the old days you’d hire someone and they’d make you a shopping cart and it was this big expensive thing. Now with Wordpress, there’s a plugin, and you snap it in. It’s free and it works.”
Kathryn Born is the Founder and Publisher of the Chicago Art Machine Network of arts and cultures blogs, and has previously contributed to Bad at Sports, Chicago Now and many other platforms. She currently earns a living in New Media, consulting companies about how to use the internet, what technologies and software are being adopted, and how to maximize your dollars in promoting yourself online.