Artist and writer Joanne Mattera relates her long journey to becoming a fully self-supporting artist, courting New York City galleries, and her blog addressing marketing in the art world.
“My primary objective is to make good art in the studio––that’s 50% of it––and then the other part of it is to get that work from the studio and out into the world. For me, the way I do that is through gallery relationships... Those are my two goals: make it, sell it.”
Joanne Mattera has exhibited her encaustic paintings engaging color and geometric order extensively across the country for over twenty years and is represented by galleries nationwide. She earned an M.A. in Visual Arts from Goddard College in Vermont and a B.F.A. in Painting from the Massachusetts College of Art in Boston. Mattera is the author of The Art of Encaustic Painting: Contemporary Expression in the Ancient Medium of Pigmented Wax (Watson-Guptill, 2001). She is currently based in Salem, MA, and lives part-time in New York City.