With expert advice on using available technologies, Born explains the necessity for artists to maintain a personal brand using social media to create an online presence for your art.
“Facebook has been the biggest exercise in personal branding in the history of the world. When you do a brand messaging you think about three words that describe you and then you make sure everything is consistent with those ideas.”
Kathryn Born is the Founder and Publisher of the Chicago Art Machine Network of arts and cultures blogs, and has previously contributed to Bad at Sports, Chicago Now and many other platforms. She currently earns a living in New Media, consulting companies about how to use the internet, what technologies and software are being adopted, and how to maximize your dollars in promoting yourself online.