Loring, Karla

Loring gives unparalleled advice for artists on marketing your work to appeal to museums, critics and writers, and explains the importance of knowing where you stand in the art community.

“In preparing for an exhibition, get engaged in terms of reading, in terms of internet and newspaper. Look at other artists whose work is similar to yours and note which writers are writing about them; these are people that you’d want to approach.”

Director of Media Relations at Chicago’s Museum of Contemporary Art, Karla Loring has redefined the meaning of art museum accessibility to the general public through her welcoming, open-door patron outreach philosophy.

60 minutes