New York dealer and gallerist Franklin Parrasch talks about how getting gallery representation is not always necessary, and also discusses the demise of the exclusive contract and the future of the gallery system.
“Don’t feel that it is entirely necessary to validate your art by having a gallery represent it. If you feel like you’re doing something that’s relevant, the most important thing you can do is preserve the art. Store it correctly. Save it. Record it. Document it… It will find its place, if it’s relevant.”
Since opening Franklin Parrasch Gallery in 1986, Parrasch has been largely exhibiting Los Angeles artists in the city of New York, with an emphasis on representing work that explores how ideas and aesthetics evolve. Parrasch has become known as one of New York’s top dealers and gallerists.