Stanfield, Alyson B.

In this extended webinar, art business consultant Alyson B. Stanfield explains how artists can overcome a range of daunting obstacles, then fields specific online marketing questions from Klein Artist Works’ participants.

“I do think that there are many ways to make yourself unique…. The way that you frame your work, the way that you treat people, your openings—there’s so many—the way that you write your blog posts so they don’t sound like every other artist’s blog posts…. I really believe that people sometimes, a lot of times, buy the artist as much as the art.”

Alyson B. Stanfield is an art consultant, the founder of, and the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion (2011). Stanfield was born in Great Falls, Montana, and raised in Oklahoma City, Oklahoma. She studied at the University of Wyoming (Laramie, WY) and the University of Oklahoma (Norman, OK), graduating with a B.A. in Art History. Stanfield earned an M.A. from the University of Texas (Austin, TX) with a thesis on “Milton Avery and Naive Primitivism.” After graduating, Stanfield took the position of Assistant Curator at the Oklahoma City Art Museum (now the Oklahoma City Museum of Art) in 1991. Stanfield was promoted to Curator at the museum, a position she held until 1995, before leaving to serve as Curator of Education at the Fred Jones Jr. Museum of Art at the University of Oklahoma. In 1998, Stanfield moved on to the Wichita Art Museum, where she became the new Director of Education. Stanfield left the museum world for good in 2001, and shortly after moved Colorado where she briefly worked as a Gallery Assistant at Ernest Fuller Fine Art in Denver. Stanfield began assisting artists with organization and self-promotion through Stanfield Art Associates (2001) and (2002). She teaches a number of art business consulting workshops and classes, both online and in person, and she is a frequent public speaker. Stanfield currently lives outside Denver in Golden, Colorado, with her husband.